Insight & Narrative Intelligence Advisory
For moments where misreading the room changes the outcome. Interpretation is leverage.
Robyn & Robyn provides senior qualitative advisory for founders, executives, boards, agencies, and advisors navigating situations where public perception, media framing, cultural context, narrative risk, or audience interpretation can materially affect a decision or outcome.
The work is designed to help leadership understand what is forming outside the organization before visibility increases, assumptions harden, or consequential decisions are made from an incomplete view of the environment.
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See what leadership may be too close to see.
Identify meaningful narrative signals, emerging frames, audience interpretation, cultural context, and potential blind spots that can be difficult to recognize from inside an organization or account.
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Understand what those signals actually mean.
Separate noise from consequential shifts by examining how media framing, public meaning, brand positioning, creative signals, leadership decisions, and cultural context are interacting — and where misalignment, exposure, or opportunity may be developing.
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Make consequential decisions with greater context.
Use that interpretation to inform positioning, messaging, narrative strategy, timing, high-visibility moments, and executive decisions before resources are committed or public meaning begins forming elsewhere.
Insight & Narrative Intelligence Advisory is a qualitative, observation-based practice rather than a polling, social-listening, analytics, or performance-reporting service.
Robyn & Robyn looks across media, culture, audience perception, brand strategy, narrative, visual communication, and implementation realities to understand not only what people may be seeing, but why they are interpreting it the way they are.
Led by Michelle R. Erwin, Founder & Principal Creative Lead, the work draws on more than a decade of multidisciplinary experience across brand strategy, media and audience analysis, design, digital experiences, narrative, creative production, and implementation. That combination makes it possible to connect external interpretation back to the business decisions and creative signals producing it — rather than simply documenting reaction after the fact.
Engagements may address emerging narrative signals, current-state media and perception, future narrative direction, major campaigns or public moments, leadership transitions, repositioning, heightened visibility, or complex situations involving multiple audiences and competing interpretations.
Engagements begin at $20,000 and are fixed-scope according to the narrative question, contextual complexity, research requirements, and level of senior advisory involved.
For organizations requiring broader ongoing guidance across brand, positioning, narrative, and creative decisions, explore Executive Creative Advisory.
