ABOUT US
Robyn & Robyn
Creative clarity meets executive momentum.
Decisive creative leadership with artisan execution.
Robyn & Robyn is a founder-led creative consulting studio specializing in executive creative leadership, brand strategy, and visual storytelling.
We work with founders, leadership teams, and organizations seeking clarity, alignment, and direction at pivotal moments — before strategy hardens, execution accelerates, or narrative risk emerges.
Our services span advisory, consulting, and select design-led engagements, offering access to CCO-level perspective without the overhead of a full in-house team. Whether guiding long-term creative direction or delivering focused creative work, Robyn & Robyn helps organizations make decisions that hold, scale, and endure.
Who We Are
Robyn & Robyn is a founder-led creative consultancy providing senior creative judgment for businesses navigating growth, change, visibility, or an important decision.
We work with founders, leadership teams, and organizations that need an experienced outside perspective to connect the larger picture, challenge assumptions, and determine what deserves attention before time and resources are committed.
Our model combines executive creative advisory with selective creative direction and execution — giving clients senior-level leadership without requiring a full internal creative department.
What We Do
Our work spans Fractional Chief Creative Officer consulting, Insight & Narrative Intelligence Advisory, Brand Strategy & Visual Identity, Creative Perception Reset, Cinematic Brand Storytelling, Startup Launch, and select project-based execution through Design Suite Access.
Engagements range from ongoing executive creative advisory to focused strategic interventions and custom creative projects, depending on what the business actually needs.
When execution is part of the engagement, it follows the direction established first — so the work is not simply well made, but connected to the business, audience, and larger objective.
What Sets Robyn & Robyn Apart
Robyn & Robyn is not built like a traditional agency.
The work is not distributed across layers or departments. It is led directly, ensuring that what is decided strategically is carried through precisely in execution.
What this means in practice
You work directly with senior creative leadership
Every engagement is guided by experienced, high-level direction. Whether led personally or supported by a curated team, the same strategic perspective carries through from concept to execution, without dilution or disconnect.
You receive clear direction, not multiple options
This is not an exploratory process of endless variations. You will receive a focused recommendation designed to move your business forward.
You are not managed, you are partnered with
Communication is direct, efficient, and grounded in moving the work forward — not maintaining a process for the sake of it.
The work is built to hold up in the real world
Everything is created with use in mind — across teams, platforms, and evolving business needs.
You are hiring for judgment, not just execution
Clients engage Robyn & Robyn when the stakes are higher, when the work needs to be handled with care, clarity, and a strong point of view.
What to Expect
Working together is focused, collaborative, and direct.
You can expect thoughtful questions, honest feedback, and a clear path forward. You may also be challenged—when it serves the work and the outcome.
This is not a passive service relationship. It is an active collaboration designed to get to the right answer and execute it well.
Our Method
From this understanding, direction takes shape.
Rather than relying on rigid frameworks or trend-driven playbooks, we translate research and observation into clear strategic direction. Our role is to connect insight to action — helping leaders, founders, and creative teams understand not just what to do next, but why, when, and what to leave untouched.
Creative execution follows in select services where an artisan approach and intention are essential.
For design-oriented engagements such as Brand Strategy & Visual Identity, Design Suite Access, and Cinematic Brand Storytelling, this foundation ensures that creative work is not decorative, reactive, or disconnected. Design becomes a precise instrument — aligned with narrative, purpose, and long-term positioning.
Across advisory, consulting, and project-based services, our method is intentionally measured, contextual, and discernment-led — supporting decisions that hold under pressure, scale with integrity, and resonate beyond surface-level trends.
At Robyn & Robyn, our work begins before execution — but it does not ignore it.
We are often engaged at moments where clarity, alignment, and narrative discernment are required before creative momentum can responsibly move forward. To support this, our method blends discernment-led strategy with deep qualitative insight and brand-led thinking.
We start by understanding context.
Through qualitative research, ethnographic observation, industry analysis, and close listening, we examine how meaning is forming both inside and outside an organization — across culture, audience perception, market signals, and leadership intent. This allows us to identify blind spots, narrative risk, and opportunities that are often missed when teams move too quickly toward execution.
Founded in 2015, Robyn & Robyn was established to provide executive-level creative leadership for brands navigating growth, transition, and complexity. Built on the belief that strong creative direction is a strategic asset — not a surface-level deliverable — the studio partners closely with leadership teams to bring clarity, alignment, and discernment to critical moments.
Robyn & Robyn operates across executive creative advisory, brand strategy and identity, narrative, and select high-impact creative direction. Every engagement is shaped around the business, audience, and larger objective, with recommendations grounded in creative judgment, practical implementation, and an understanding of how decisions carry across teams, systems, and customer-facing experiences.
Creative direction for moments that matter.
Meet the Founder
Michelle R. Erwin
Founder & Principal Creative Lead
Michelle R. Erwin is the Founder & Principal Creative Lead of Robyn & Robyn, a creative consultancy providing executive creative advisory, brand strategy, and select high-impact creative direction for growth-stage and established organizations.
Known for identifying narrative and visual patterns early, Michelle helps leaders see what others miss, clarify what matters, and make stronger creative decisions at pivotal moments. Her work sits at the intersection of creative direction and business strategy — guiding brands through complexity, translating vision into cohesive systems, and helping ensure that decisions made at the leadership level carry through consistently across the many touchpoints where a business is seen, experienced, and understood.
Michelle began her career at NBC, where she gained firsthand experience in brand marketing and audience engagement, before moving into real estate brand marketing in Beverly Hills. Those early environments sharpened her understanding of how image, narrative, timing, audience expectations, presentation, and business objectives intersect — particularly when a brand or organization is operating in a highly visible or competitive space.
After recognizing a growing need for thoughtful, senior-level creative leadership, Michelle founded Robyn & Robyn in 2015 to offer a more integrated approach to brand and creative direction. Her work has since evolved across brand strategy, identity, websites, campaigns, presentations, editorial and promotional materials, narrative development, creative production, and broader advisory engagements — giving her a practical understanding of how creative decisions behave once they move beyond the concept stage and into the real operating environment of a business.
With more than a decade of independent creative leadership through Robyn & Robyn, Michelle brings both long-range perspective and hands-on experience to the decisions she advises.
Over the years, Michelle has partnered with executives, founders, and creative teams during periods of growth, transition, recalibration, visibility, and operational complexity. She is often brought in not only for creative execution, but as a senior outside perspective who can challenge assumptions, connect the larger picture, bring structure to competing inputs, and help organizations determine what needs to happen next.
She is particularly adept at translating between business priorities, creative possibilities, and audience perception so that decisions make sense internally and remain coherent across the full range of external touchpoints. Rather than treating individual deliverables as isolated pieces, Michelle looks at how each decision contributes to the larger system — from narrative and positioning to visual identity, digital experiences, sensory touchpoints, communications, content, campaigns, and the way people encounter the business over time.
Michelle brings deep, hands-on experience across design and creative production, a close read on industry shifts and creative trends, formal study in media and audience response, journalistic thoroughness, comfort adapting to emerging technologies, training in collaborating with public relations professionals, journalists, and event planners, and a longstanding appreciation for respecting the original artisan process behind creative work. Her experience also includes directing and collaborating across multidisciplinary creative and communications teams while maintaining cohesion around the larger business objective.
That combination gives her a broad working perspective: she is comfortable moving between high-level business questions and detailed creative execution, between qualitative audience signals and visual decisions, and between established creative practices and emerging tools. She brings a research-led approach to perception and decision-making, drawing from qualitative signals, industry context, audience behavior, and cultural observation to help distinguish what needs to change, what should be protected, and where creative intervention will have the greatest value.
Her recommendations are grounded not only in creative possibility, but in implementation reality — considering how decisions will affect teams, systems, budgets, timelines, and the broader customer experience before they move into execution.
She is equally interested in what a business is trying to communicate, how that message is being interpreted, and whether the individual expressions of the brand are supporting the intended perception.
Michelle uses technology as part of a broader creative process to support exploration, efficiency, research, production, and execution while keeping the work thoughtful, original, and aligned with the larger objective. Emerging tools are approached as creative resources rather than substitutes for judgment, experience, or authorship.
Michelle holds a B.A. in Film & Media Studies from the University of California, Santa Barbara. Her background in visual psychology, storytelling, media analysis, and brand perception informs a decisive approach to creative leadership — one that balances imagination with business relevance, audience understanding, operational reality, and long-term value.
One business.
Many moving parts.
One creative direction.
Robyn & Robyn helps align the pieces so the business is experienced as one coherent whole.
Creative direction rarely lives in one place.
A business can be making decisions across brand, messaging, marketing, communications, content, digital experiences, partnerships, and emerging technology at the same time. Each may move independently, but the audience experiences them as one organization.
That is why the octopus has long represented Robyn & Robyn.
Intelligent, adaptive, and capable of coordinating many moving parts at once, it reflects the way we approach creative leadership: understanding the larger system while paying close attention to every individual point of expression.
Our role is to help ensure those moving parts are working toward the same direction — intentionally, coherently, and with purpose.
Glance at samples of our previous works.
