Executive Creative Advisory
Senior creative leadership for the decisions that shape brands and businesses.
Robyn & Robyn helps founders and leadership teams make stronger decisions around brand strategy, narrative, positioning, and creative direction before time, money, and teams are committed to execution.
-
Identify where the real issue lives.
Determine whether the disconnect is rooted in positioning, narrative, audience perception, visual expression, customer-facing experience, or how those elements are working together.
-
Know what to change — and what to protect.
Evolve what is holding the business back without discarding brand equity, audience trust, or creative strengths that already have value.
-
Move forward with one considered direction.
We bring business context, audience signals, narrative, creative possibilities, and implementation realities together into a direction leadership can confidently act on.
Many creative partners are brought in after the business has already decided what to make.
Robyn & Robyn is brought in earlier — when leadership still needs to determine the right brand, narrative, or creative decision.
Advisory may include brand evolution, positioning, narrative strategy, audience perception, visual direction, customer-facing experiences, major launches, agency recommendations, creative technology, and the creative implications of growth or change.
Led by Michelle R. Erwin, Founder & Principal Creative Lead, Robyn & Robyn brings more than a decade of multidisciplinary experience across brand strategy, design, digital experiences, narrative, creative production, and implementation. That combination allows us to evaluate not only what may be creatively compelling, but what can realistically succeed once a decision reaches teams, vendors, budgets, timelines, and the audience on the other side.
Executive Creative Advisory is designed for businesses that already have capable people and resources in place, but need an independent senior creative perspective to determine what deserves to happen next — and what does not.
Engagements begin at $5,000/month with a six-month minimum. Twelve-month partnerships are recommended for continuity across evolving brand, narrative, and creative decisions.
For organizations requiring deeper executive involvement, select engagements may expand into Fractional Chief Creative Officer leadership.
