BRAND
STRATEGY
SERVICES
Brand strategy is the overall plan to help a business reach long-term goals by connecting target audience needs to business objectives. This part of branding can include drafting the value proposition, guiding principles, vision, purpose, and personality. Once the brand strategy has been created, business owners have the clarity they need to make strategic adjustments across various departments.
Our Brand Strategy services help a business identify the ways they are different from their competitors, identify the source of customer pain, map out customer touchpoints, and create a more effective approach to attracting the right audience. Our copywriters and strategists conduct a touchpoint analysis audit and review each client questionnaire to identify concerns, themes, and opportunities hidden within the answers. Armed with these insights, our team weaves together messaging to create a brand that inspires business owners and their employees to pursue ambitious goals and build a successful company.
Brands that are happy with their visual brand identity may want to focus on refining the strategic aspect of their business. Our Culture Deck and Brand Growth Architecture Framework will help clients hone in on the what, how, and why of their brand.
Our Brand Strategy services are geared toward established companies who need a deeper understanding of customer touchpoints, greater clarity regarding team culture, and a clear framework for future brand growth. Dive into brand growth opportunities armed with the insights gleaned from our Brand Strategy services.
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*We believe in being fully transparent, meaning there are never any surprise fees in our project invoices. We bake in revision rounds reflected in our proposals, to ensure you are happy with the finished product. Our starting base price for this service is $35,000. We recommend scheduling a consultation for a brand strategy review.
Robyn & Robyn provides design and branding services to startups and established businesses.
Depending on the client’s needs, we can offer custom logo design, brand identity development, brand naming, brand strategy, brand collateral and content, and brand consulting and design management. We come alongside marketing teams, business owners, and creative professionals to help a business discover or reimagine an identity that will serve business objectives and exceed client expectations.
Our Solutions
The Robyn & Robyn team begins every project by listening to the goals and concerns of key stakeholders. We seek to understand the key components of the current business and draw inspiration from diverse sources to create an identity that fits, yet offers room for growth and evolution. Every step we take during the branding process is carefully considered and explained to the client. Our goal is to ensure every stakeholder feels heard during the process and thrilled with the final product.
Our Services Features
Design and branding is a sensitive area for entrepreneurs facing the challenges of building and growing a business. It can be difficult to know which direction to go in and how to navigate the complexities of the branding process. That’s why Robyn & Robyn adopts the role of an invested partner and guide, utilizing a high-touch approach that puts clients at ease. We are each client’s advocate and mentor, offering a listening ear during times of crisis, advice in times of uncertainty, and direction when a client is looking for additional resources. Each project is a journey and we’re honored to play a part in transforming a business into a brand poised to succeed in the marketplace.