The Difference Between a Brand Agency and Other Marketing Agencies
A brand is more than just a logo and color palette.
Instead, your brand is a living, breathing representation of your business. It is the method of storytelling in business that provides you with a unique and distinctive identity and voice.
Your brand design, then, requires careful creation and maintenance, beginning with deciphering what your business is all about and finding the best ways to share that with the world. For these reasons, look to a brand agency to ensure you build the strongest one possible for your business.
What is a Brand Agency?
A brand agency provides highly specialized services that include creating, planning, developing, improving, refreshing, and maintaining brands while also distinguishing you from your competitors.
Essentially, a brand agency helps you build your identity. This is precisely how it differs from other agencies and why it is so crucial to your success.
By first obtaining a thorough understanding of your business, including your vision, values, objectives, and goals, these brand experts then determine how best to communicate your unique identity. Both internal and external branding strategies are developed for your use and monitored to ensure success.
In addition, such an agency understands the importance of branding to investors and will keep this in mind as they develop a brand strategy to build and grow your business.
What Are Some Other Types of Agencies?
Regarding strategies, it also helps to know what other types of agencies provide and how they differ from agencies specializing in branding.
Digital marketing agency
A digital marketing agency focuses on ways to connect your brand with your targeted audiences, drive more traffic your way, and increase overall sales. Methods include content marketing, SEO, and distribution channel selection.
Public Relations (PR) Agency
The goal of PR Agencies is to increase brand awareness and positively portray your brand to influence your target audiences. They accomplish this primarily through utilizing various media outlets.
Advertising Agency
An Advertising Agency seeks tactical ways to garnish the attention of targeted audiences by way of specialized advertising campaigns across various channels.
Social Media Agency
The newer social media agency specializes in creating, organizing, scheduling, publishing, monitoring, and refining your brand’s content across various platforms. They may incorporate both organic and paid strategies and offer account management, social media customer service monitoring, or chatbot development services.
While all these agencies can provide beneficial services, it’s important to note that they all build off of your already-developed brand identity, voice, and strategy. In other words, your unique branding underpins everything you do going forward.
Benefits of a Hiring Brand Agency
Branding is essential to growing your business. Without it, everything else you do can easily fall to the wayside and fail to cause growth. A branding agency understands this and will work to benefit you now and long into the future.
You can expect to work with a team of knowledgeable branding experts with cross-industry experience and top-notch creative teams to build a coherent branding strategy you can be proud of.
Branding comes before anything else, including advertising, digital marketing, or public relations. Get it right, and you can build valuable brand collateral along the way, making you even more attractive to investors and customers alike.
