A Self Driving Effortless Rolls-Royce
About the Project:
Rolls' imagineers examined four themes in developing the Vision Next 100 concept; Personal Vision, Grand Sanctuary, Effortless Journey and Grand Arrival.
The car's Grand Sanctuary cabin is a private haven, absent a driver in this fully autonomous car, leaving the occupants to luxuriate in its sustainable, authentic materials, such as the Macassar wood and the silk upholstery and carpet. Amid this futuristic wonderland, designers installed an analog clock to keep passengers anchored in a more tangible reality.
The Effortless Journey is guided by a virtual representation of Eleanor, a reference to Eleanor Norton, who modeled for the naked lady riding atop the grille of every Rolls as the Spirit of Ecstasy hood ornament.